When traveling and considering the safety, convenience, and affordability of air flights, one of the top-of-mind budget airlines in the Philippines is Cebu Pacific Air. Founded more than 30 years ago, a low-cost airline, Cebu Pacific Air Inc., is also known as Cebu Pacific (CEB). The airline has two main bases, one is in (MCIA) Mactan-Cebu International Airport, Cebu City and the other is in (NAIA) Ninoy Aquino International Airport, Metro Manila, and five other hubs at Clark International Airport in Pampanga, Francisco Bangoy International Airport in Davao, Iloilo International Airport, Kalibo International Airport in Boracay, and Laguindingan Airport in Cagayan de Oro.
Established on August 26, 1988, the airline’s airline’s operations started on March 8, 1996. By the end of 2001, the airline’s operations had grown from 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao to 80 daily flights to 18 domestic destinations. Later on, Cebu Pacific Air was granted rights to operate international flights, including Hongkong, Malaysia, Indonesia, Thailand, South Korea, Singapore, and Guam.
Taking pride as a pioneer in introducing new high-density configurations, CEB currently configures its A320ceos with 180 seats, A320neos with 188 seats, A321ceos with 230 seats, and A321neos with 236 seats to switch to a 240 seat configuration for future A321neos by the end of 2020.
The airline operates 48 airbuses of a 66-strong fleet and 18 ATR aircraft (one of the most modern aircraft fleets). And plans to switch to a 194 seat configuration for the five newly ordered A320neos by 2023 and 2024 as the expected delivery date. Airlines’Airlines’ marketing strategies are outstanding. Being aware that the local market hugely prices sensitive with limited demand, the airline chooses to offer the lowest unit possible with very affordable fare flights with consistent turning profits rather than introducing a premium economy or business class product.
With its “low fare, great value” strategies, it claims to be the largest carrier in the Philippines Philippines’ air transportation industry. It offers low-cost services to more destinations and routes with higher flight frequency than any other airline.
It now offers flights to 37 local and 26 international destinations, including Asia, Australia, the Middle East, and the USA. Using strategies of “unbundled fares” and cutting out frills, like inflight foodservice and, of course, low-cost carriers, the airline can offer tickets at a lower price, which significantly attracts the local market.
It is also the dominant air cargo carrier as the airline provides competitive, fast, flexible, and straightforward air cargo services to an extensive network, either individual shippers or cargo agents.
Another fun in the skies that you can have with CEB as a guest is a unique flying experience as it is the only carrier that offers “Fun Games” on board. Cebu Pacific allied with TigerAir- Singapore’sSingapore’s largest low-cost carrier, with flights to 39 destinations in 12 countries including Greater China, India, Myanmar, Bangladesh, and the Maldive, allowing both airlines to leverage on each other’s extensive route networks, flight frequencies, and customer services, providing an even more comprehensive range of travel options at the lowest fares possible to the market.
CEB group and TigerAir Singapore, named TigerAir Philippines, now known as Cebgo customers, may book their flights through the CEB website, reservation hotlines, and other sales channels. This way, interline arrangements will enable direct and non-stop access to combined networks at low fares, thus, providing the market a cost-friendly travel experience.
Through the years, the airline has been doing it’sit’s best to be on top of performance and competency, and as a result, Cebu Pacific expects 10% to 11% growth per annum over the next five years!